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Tratto and Fashion


A long style history


From the 1940's to the 1970's, "Thirty years of style", this is the long period of time and title of the print exhibit, taken from a private collection, open to the public Saturday, February 24th and Sunday, February 25th at the Milan Fashion Library.
Tratto Pen entered the world scene with its style and technical revolution midway through the last period covered by this exhibit, but it was enough to express its pleasure in participating.

The partnership struck with the Fashion Library, and launched by this exhibit, fully confirms the temper of a pen that only rejuvenates with the passage of time. And just a few years later, as proven by the Compasso d'Oro awarded in 1978, it was more than matured.

Thus the title of the exhibit "Thirty years of style", referring here to international fashion evolutions, is a tribute that can also be tied to Tratto, which celebrated its thirty year anniversary in 2005.
And how did these precious articles of clothing that changed the world's skin come to life if not drawn on paper?


There are more than 100 prints collected at the Fashion Library, including the 50 selected by Tratto Pen. And they're all originals.

First and only

The Fashion Library is a one-of-a-kind institution. It is the first and only literary institution dedicated to clothing and textiles and the explosive creativity that invents and designs new trends. It is located in the old part of Milan and offers visitors over 15,000 volumes ranging from books to magazines, annuals, international publications, event and product catalogues to event, show and advertising videos, market research reports and fashion diaries.

It is not just the city of Milan Info Point, visited by sector operators, journalists, stylists, students and communicators. In specifically dedicated corners, it hosts more than 40 publishers, organisations and associations who present original initiatives, new publishing features and complete and precious collections that wrote the history of the world's leading magazines. And Thirty years of style refers to these.

The prints on display, that depict the innovative trends of the past, are the original pages of period magazines and can be purchased or rented for use at special events. These reveal the fascination for past elegance and, seeing them today, they seem to mark the history of fashion evolution. That composed blasé which often distinguished the talent and creativity of the world's designers and their art is inferred.

 Pieces on exhibit can be purchased or rented. Taken from leading international fashion magazines, they cover the era that ranges from the 1940's to the 1970's.

Tratto's hand

With authority and discretion, Tratto Pen appears between the expert hands of those who, behind the scenes, invent new textures, design clothing and accessories and dress us, granting fashion that continuous new feeling that is at the root of every creation.
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