The successful partnership between FILA and Fashion continues.
The Milan Fashion Library opens at the Apartment, a service and
cultural site for international fashion. With almost 20,000 volumes
and a wide selection of CDs and DVDs, it intends to be a new
reference point for the sector's emerging talents and
professionals. The partnership was formed last year working on the
"Thirty years of style" exhibit sponsored by the Tratto Pen brand.
The exhibit included a collection of unique images taken from the
world's leading fashion magazines. Tratto Pen, with its clear and
sharp mark, is the mediator between the stylist and his ideas, the
artist and his creations, a discreet and key instrument for those
who have made a trade out of pure marks. The legendary pen/marker
became a fashion element for the occasion: set in original
necklaces and fashion hair pins.
For the grand opening of the Apartment, scheduled for December
11th, FILA designed a line of Pencils and Tratto Clips, both
labelled Apartment as the sole debut of the future co-branded
limited edition product line.