A successful error

Give shape to imagination, create new ways for young and old to learn and communicate. The world's most famous coloured modelling dough was invented in 1950 by mistake: it should have been shoe polish! The "mistake" become the most popular toy for every generation.

The first product to be advertised, Pongo is malleable and safe and sold in a series of products suited to discover and model it, at home and school, with a range specifically designed for school use.

Pongo joined the FILA family in 1994 with the purchase of Adica Pongo and its famous Pongo, Das and Didò brands.